Fresh fruit
Avocados, citrus, berries and melons grown between the Atlas and the Atlantic, with the sweetness, aroma and firmness European shoppers expect.
Why Moroccan produce
Climate
Atlas-sheltered valleys, Atlantic breezes and sunshine almost all year.
Timing
Harvests start early in the season, when European fields are still empty.
Proximity
A short crossing to Europe means fresher produce and longer shelf life on arrival.
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