September 4, 2026

Souss-Massa: inside Morocco's greenhouse heartland

Around Agadir, the Souss-Massa plain grows a large share of Morocco’s export vegetables under modern greenhouses.

South of the Atlas, around Agadir, the Souss-Massa plain is where much of Morocco’s export horticulture happens. Sunshine almost all year, mild coastal temperatures and decades of investment in greenhouses have made it one of the most productive growing areas facing Europe.

Greenhouses built for consistency

Modern greenhouse facilities give growers control over climate and irrigation. For buyers that means what matters most on a retail shelf: consistent sizing, uniform colour and a reliable flavour profile, from cherry tomatoes with high Brix to glossy eggplants and blocky California peppers.

Quality you can trace

Export programmes from the region are built around international standards: traceability from the plot to the pallet, GlobalG.A.P. certification and controlled temperatures through to delivery.

Working with Euravia

Euravia sources from selected growers in Souss-Massa and other Moroccan regions, then handles packing, documentation and transport to Europe from our offices in Casablanca and Utrecht. Ask us which products are in season now.

← All articles

Products mentioned

  • Fresh vegetables

    Cherry tomatoes

    Consistent sizing, uniform colour and high Brix.

  • Fresh vegetables

    California peppers

    Sun-ripened red, green and yellow block peppers.

Looking for a reliable produce supplier?

Tell us the products, volumes and destination. We'll come back with availability and a quote.

Request a quote